Along the road of hopes, dreams, and opportunities
In collaboration with Ford, specifically with the Mach-E team, Attaché is the first to create the all-American transcontinental photographic journey steered by the infrastructure of the electric grid. On a route from New York to California, through the Mother Road of Route 66, the project explores American hopes, dreams, and opportunities, and human stories. The Mach-E functioned as a portable studio, portraying people and landscape along the way.
